Amir Khan, McNeese's viral student manager, racks up NIL deals as Cowboys ride into March Madness

McNeese with its boom-boxing viral student manager Amir Khan is dancing its way into the second round of the 2025 NCAA Tournament after downing No. 5 seed Clemson 69-67 on Thursday. The Cowboys held Clemson to just 13 first-half points and never trailed the final 34 minutes of game time.

Khan, who is listed on McNeese's online directory as Amir "Aura" Khan, led McNeese onto the floor in Providence with his big boombox around his shoulders, and the rest was history. The two teams traded blows in the opening minutes and in the closing minutes but it was all McNeese in between.

Clemson's 13 first-half points were the fewest by a team in the NCAA Tournament since Virginia in 2013. 

Khan has been a rallying force for McNeese this season and someone who "players love," McNeese coach Will Wade told CBS Sports' Jon Rothstein earlier this week. The popularity both around his team and on social media has earned Khan numerous NIL deals, including from TurboTax, TickPick and Buffalo Wild Wings. For Saturday's game against No. 4 seed Purdue, Khan donned a customized Under Armour jumpsuit, with company reps flying into Providence on Friday night to make sure Khan was fitted. 

McNeese stuns Clemson in March Madness 12-5 upset: Cowboys pick up Southland's first-ever tourney win over ACC

Cameron Salerno

"He's incredible," Wade said. "He's just a phenomenal kid, phenomenal young man. ... Our players love Amir. He's always funny, he's quick-witted. A phenomenal kid."

McNeese's win over Clemson on Thursday marked its 12th consecutive victory, the longest active streak in college basketball. It advanced into the second round for the first time in school history where it faces No. 4 seed Purdue on Saturday.